Author Archives: Tribe Design

Inside the making of Kendrick Lamar’s Super Bowl Halftime Show

KENDRICK LAMAR WANTED a GNX. Not the one from the cover of his new album of the same name. One that could be gutted and turned into a “clown car” for his Super Bowl LIX halftime show. That’s how Shelley Rodgers, the show’s art director, tells it. Rodgers has solved such big-stage problems for everyone […]

https://podcasts.apple.com/us/podcast/you-had-to-be-there/id1720868960?i=1000680685281 Producer and director Julia Thompson sets out on a 48-hour mission to track down and interview someone who attended Fleetwood Mac’s iconic reunion concert, The Dance, on May 23, 1997—the show where Stevie Nicks’ unforgettable Silver Springs performance became a meme for the ages. This episode features interviews with: •Bruce Rodgers •Maureen Ryan •Stacy […]

Once again Bruce Rodgers of Tribe Inc led the charge for the production design for the Apple Music Super Bowl LVIII Halftime Show starring Usher in a dynamic musical performance on the field at Allegiant Stadium in Las Vegas on February 11, 2024. Live Design chats with Rodgers on his role and collaboration with the artist’s team. Click […]

Broadcast live from State Farm Stadium in Glendale, Arizona on Sunday, February 12, 2023, the Apple Music Super Bowl LVII Halftime Show featured Rihanna on an elegant red set designed by Bruce Rodgers of Tribe, Inc and built by All Access, with flying platforms by TAIT, all dramatically lit by Al Gurdon. Live Design chats with […]

Bruce Rodgers of Tribe, Inc. shares production drawings for the Super Bowl LV Halftime Show 2021 featuring The Weeknd, which took place on Sunday, February 7, 2021 at Raymond James Stadium in Tampa, FL. Having designed multiple Super Bowl Halftime Shows in the past, Rodgers is a veteran of this massive sports event, watched by millions of […]

It takes a village to do a lot of things, but in this case it takes a tribe: Bruce Rodgers’ Tribe that is, a design firm that scores big every year when Rodgers turns his talents to the design of the Pepsi Super Bowl Halftime Show. This year with the double-barreled talents of Jennifer Lopez […]

It’s the two-minute warning…then the countdown…and out of the gate they bolt, pulling off the ultimate performance in stage design and set production. While most of the TV audience is busy replenishing their drinks and snacks between the game’s halves, the production and staging crew have seven minutes to pull off an extraordinary feat. What […]

The Super Bowl LI Pepsi Halftime Show featuring Lady Gaga just wrapped, so check out the incredible work of co-production designers Bruce Rodgers of Tribe Inc. and LeRoy Bennett, and lighting designer Bob Barnhart of 22 Degrees.  “There are so many amazing people involved in Halftime that contribute to the creation of this 12-minute show,” […]

This year production designer and founder of Tribe, Inc., Bruce Rodgers, has been designing high-profile gigs for years, from the launches of Microsoft Windows 95 and 2000 to every NFL Super Bowl Halftime Show since 2007. Click Link for Article: https://www.livedesignonline.com/special-report/timeline-bruce-rodgers-production-designs#slide3